Associate Director, NA Omnichannel Specialty Care Web
Sanofi

Job title: Associate Director, NA Omnichannel Specialty Care Web

Location: Cambridge, MA

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi's commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi's North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi's channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

• Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes
  
• Free up capacity in marketing teams to focus on brand and content strategy
  
• Accelerate and standardize omnichannel operations processes
  
• Improve sharing of best practice
  
• Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
  
• Realize efficiencies and economies of scale across the North America and Global marketing organizations
  

The NA Omnichannel Specialty Care Web Lead role is responsible for the overall management and run services of our 50+ websites and the managed service partners and internal partners supporting these sites. The candidate will also serve as the digital supervisor and liaise with the global digital team and local brand business owners to ensure we operate within the approved framework and ensure all Digital Properties within US Specialty Care are compliant and remain compliant throughout the lifecycle of the property.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

• Manage all aspects of website development and the teams supporting them.
  
• Frequently audit and optimize SEO and digital marketing performance.
  
• Be the integral connection point between Specialty Care brand teams on all aspects of marketing through the web channel, and collaborate with other Web Leads for the other Business Units (BUs)
  
• Establish strong partnerships to influence digital design systems and standards, capability component enhancements, UX, SEO, and platforms.
  
• Lead digital initiatives and maintain strong knowledge of emerging external trends in digital solutions
  
• Advise and advocate for appropriate use of digital capabilities and best practices for the benefit of business stakeholders
  
• Exhibits strong overall understanding of the digital space, social trends, marketing and the regulatory and legal aspects of digital engagement
  
• Collaborate with the Digital IT functions to ensure appropriate system architecture and standards are adhered to.
  
• Serve as the local Digital Supervisor supporting all audits and ensuring the sites are following the global standards and process flows.
  
• Balance a large number of projects of varying degrees of complexity, adjust project schedules when necessary, and meet deadlines and budget restrictions despite changes.
  
• Support the onboarding and upskilling of North America and offshore colleagues
  
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
  
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
  
• Contribute to knowledge sharing and upskilling programs
  
• Support the delivery of key transformation programs
  
• Drive excellent working relationships with agency and vendor partners
  
• Drive cultural change through the championing of an agile, customer-oriented mindset
  

About You

Skills:

• Strong project manager that thrives in a fast-paced environment, managing multiple projects
  
• Deep understanding of current and emerging digital technologies, strategic direction and technology trends in the life sciences industry
  
• Knowledge of Magnolia and/or other CMS platforms.
  
• Knowledge of JIRA and Confluence, or other ticketing and tracking systems
  
• Solid understanding of the digital landscape, website strategy, SEO, SEM, Email, Social, digital design, Analytics &Tagging.
  
• Excellent influencing skills, with demonstrated ability to work collaboratively and effectively with key business partners, IT leadership teams, and external service providers.
  
• Ability to lead without reporting authority and to achieve outcomes in a matrix, complex environment - leading through influence and deep collaboration across the franchise and enterprise.
  
• Excellent verbal and written communication skills, including the ability to explain technology concepts to facilitate discussion and deeper level of understanding across business functions.
  
• Strong relationships with approved vendors and with software supplier of digital services to ensure effective delivery of digital solutions.
  

Work Experience:

• Prior experience in managing digital operations in a regulated environment.
  
• 3+ years web development experience (HTML5, CSS3, JavaScript)
  
• 3+ years web technologies and CMS's (Magnolia, AWS)
  
• Experience working in Agile teams.
  
• Experience in working in a regulated industry, pharmaceutical industry preferred.
  
• Experience managing external vendors.
  
• Experience in the strategy with portal sites for multiple brands
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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