Location: San Francisco, CA
Salary: $85.00 USD Hourly - $90.00 USD Hourly
Description: Our client is currently seeking a Business Analyst 3
Business Analyst 3
Position Description
Moma title: Senior Social Media Analytics Manager, Brand Social
As the Senior Social Analytics Manager, you will be embedded on the team. You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence for Google. You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done. You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes. You understand social data at an expert level, and use your expertise to help answer many types of business & product related questions. You have experience managing vendors and directing their output.
Top Daily Responsibilities: (3+ bullets of the main responsibilities on the assignment)
- Participate in reporting for campaigns and lead it for social efforts
- Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence
- Advise and direct agency on deliverables and owned social reporting when applicable
- Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas
- Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs
- Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social
- Answer ad-hoc questions from the team with social data as needed
Mandatory BA/BS degree or equivalent practical experience 5+ years of relevant experience working in social media analysis & operations for global consumer brands 4+ years of general marketing experience (preferably in digital) Expert level knowledge of Brandwatch & Sprinklr Ability to influence at all levels and work effectively across functions and geographies
Desired Expert-level experience with social data tools (e.g., Brandwatch, Sprinklr)
Up to date w/ latest social measurement & industry trends
Proven track record of ownership over social reporting for a large global brand
Experience owning complex research projects with the ability to think, plan and execute on multiple projects at once, in a fast-paced global environment
Knowledge of other marketing analytics methodologies
Proactive and independent: works well with minimal guidance and is excited to "take the first pass" at analysis plans or reports, without prescriptive direction
Contact: syadav06@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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