Job Description
If you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
POSITION SUMMARY
This role is responsible for managing and leading consumer-focused marketing programs for a variety of segments across the consumer bank. This role will play a pivotal role in planning marketing campaigns, execution, project management and ensuring alignment with business and marketing goals and objectives. This role requires a heavy emphasis on data driven marketing, digital marketing, and multi-channel direct response marketing. Additionally, this role will design and execute the sales enablement content strategy and activation for our sales force. This position will be responsible for driving growth, brand awareness, and customer engagement within the B2C segments while meeting financial, marketing, regulatory, legal, operational, product, project, and strategic objectives.
KEY RESPONSIBILITIES
Marketing Campaign Planning & Execution
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