Manager, Loyalty Programs Development
Hyundai Capital America

Description

Who We Are

Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.

We Take Care of Our People

Along with competitive pay, as an employee of HCA, you are eligible for the following benefits:

• Medical, Dental and Vision plans that include no-cost and low-cost plan options

• Immediate 401(k) matching and vesting

• Vehicle purchase and lease discounts plus monthly vehicle allowances

• Paid Volunteer Time Off with company donation to a charity of your choice

• Tuition reimbursement

What to Expect

The Manager, Loyalty Programs Development is responsible for both leading and supporting the strategy, development, execution, project management and the reporting/analysis of key dealer programs (both Loyalty and Conquest) and products geared towards driving qualified customer traffic and sales to dealerships, higher HCA penetration, and towards achieving any other department goals. These efforts contribute to HCA's overall value proposition to the Hyundai and Kia dealer network as a trusted captive finance partner. The individual in this role serves as a primary point of contact and a subject matter expert, and interfaces with stakeholders across the entire organization in order to successfully drive projects to completion.

What You Will Do

1. Lead and support the strategy and development of dealer programs and products to drive qualified customer traffic and sales to dealerships, along with higher HCA penetration

• Interface with the OEM Liaison team regularly and direct OEM contacts periodically, in order to prioritize key business and sales needs that will impact program and product development

• Scope potential programs and products for business opportunity, loyalty/conquest impact and feasibility

• Work with stakeholders across the organization, such as other teams in Sales, Marketing, Risk, Credit, Finance, IT and Legal to assist in the development of programs, products and enhancements to improve OEM and captive loyalty

• Develop working relationships with 3rd party vendors (data vendors, credit bureaus, CRM providers, etc.) to leverage services to drive innovative ways of increasing sales and loyalty

• Contribute new and refine ideas for the annual strategic planning process and the development of the program and product pipeline

2. Dealer Programs and Loyalty Reporting

• Produce program performance and loyalty reports to drive management and field engagement of dealer programs

• Produce operational reports (e.g., pull ahead funding report, monthly billing report) to other departments providing operational support for dealer programs

• Work with key partners, like IHS Markit, to update and improve captive and OEM loyalty reports quarterly

• Analyze and synthesize dealer program results to draw key program insights and conclusions. Provide strategic recommendations to improve dealer programs and drive stronger dealer/customer engagement

3. Competitive Benchmarking and Market Analysis

• Monitor industry developments and conduct periodic competitive benchmarking

• Review market research findings and establish direction for current and new programs and products to close competitive gaps

• Identify trends, commonalties, gaps and solutions in customer lifecycle management

• Meet with Field team and Dealers occasionally to discover pain points and develop solutions to constantly improve dealer engagement

4. Project Management and Program Operations

• Support the development of the overall annual dealer program/product campaign calendar to support OEM's new model launches and sales events

• Assist in the campaign launch and operationalization of dealer programs

• Track key project milestones to ensure timely delivery of work products by contributing team members

• Collaborate with the OEM Liaison Team to prioritize models and sales programs of focus

• Establish targeting and segmentation criteria, along with reporting to drive Field and Dealer engagement and accountability

• Drive engagement with and provide ongoing program support to the Field, which in turn, drives dealer engagement

• Submit and build business cases for prioritizing IT service requests that are necessary for the automation and execution of all dealer programs. Support user acceptance testing.

• Work with Legal to ensure compliance at all times

• Develop program deep dives to summarize and communicate program findings to senior management and OEM partners

5. Model Development

• Manage and drive innovative improvements to the retention model(s) (Lease or Retail) to drive higher OEM sales and captive retention

• Brainstorm and leverage new data sources internal to HCA, along with external sources, such as the OEM's or third-party data vendors, to enhance the retention model

• Deploy the revised retention model on a periodic (typically quarterly) basis and drive engagement from all stakeholders by articulating and promoting the value of its usage

• Measure the ongoing performance of the retention model and look for opportunities to improve the model

6. Perform all other duties as assigned.

Qualifications

What You Will Bring

• Three plus (3+) years of relevant experience in within Consumer Financial Services or Automotive industry

• Experience in doing data analysis and reporting in a fast-paced environment

• Bachelor's Degree in Statistics, Computer Science, Business Administration or other related field.

• Proficient with Microsoft programs including: Word, Excel, PowerPoint, Access, Visio and Outlook

• Strong working knowledge of SAS, SQL, Tableau and proprietary systems

• Excels under pressure to meet tight deadlines

• Ability to develop/deliver solutions to complex problems where analytics, process change/development are keys to success

• Strong attention to detail

• Sound understanding of strategy/marketing principles

• Positive, hardworking team player

• Self-motivated, confident, energetic, flexible and creative

• Excellent communication skills - both oral and written

• Excellent interpersonal skills

Work Environment

Employees in this class are subject to extended periods of sitting, standing and walking, vision to monitor and moderate noise levels. Work is performed in an office environment.

The posted salary range for this job takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; geographic location, and other business and organizational needs. Successful candidates may be hired anywhere in the salary range based on these factors. It is uncommon to hire candidates at or near the top of the range.

California Privacy Notice

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be found here. This Privacy Policy provides you with notice, at or before the point of collection, about the categories of personal information to be collected from you, the purposes for which your personal information is collected or used, and whether that information is sold or shared, so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018, as amended as amended by the California Privacy Rights Act of 2020 ("CCPA").

If you have any questions about CCPA regarding California residents or HCA team members, please contact the Privacy Team at Privacy2@hcs.co