RESPONSIBILITIES:
Kforce has a client in Miami, FL that is seeking a skilled Marketing Analyst with 2-4 years of experience in consumer mobile app marketing. This role requires a detail-oriented individual who can support user acquisition, engagement, and retention through data-driven marketing strategies.Key Responsibilities:- Develop and execute marketing strategies for our mobile app to drive user growth and engagement
- Assist in planning and implementing marketing campaigns across various channels, including social media, email, and in-app promotions
- Analyze market trends and user data to identify opportunities for growth and optimization
- Collaborate with product and development teams to ensure marketing efforts align with app features and updates
- Manage and optimize app store presence, including ASO (App Store Optimization) strategies
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Stay up-to-date with the latest trends and best practices in mobile app marketing
REQUIREMENTS:
- Bachelor's degree in Marketing, Business, or a related field
- 2-4 years of experience in marketing, with a focus on mobile apps
- Familiarity with CRM mobile tools such as Leanplum, CleverTap, or Braze
- Strong analytical skills and experience with data-driven decision making
- Excellent communication and teamwork skills
- Familiarity with app analytics tools such as Google Analytics, Firebase, or similar
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking "Apply Today" you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
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