MarTech Analyst (AJO)
Horizontal Talent

Here is a job description based on the information provided, without mentioning the company name, candidate name, or contact name, and with a focus on diversity, equity, and inclusion:

Marketing Campaign Analyst

Are you a seasoned digital marketing professional with a passion for driving multichannel campaign success? We are seeking a talented Marketing Campaign Analyst to join our dynamic team and make a meaningful impact on our clients' marketing initiatives.

In this role, you will be responsible for leading discovery efforts, gathering critical information from clients and internal stakeholders, and translating business needs into comprehensive campaign plans. You will develop deep knowledge of each client's unique business and data landscape to ensure their marketing objectives are met through targeted, efficient, and compliant campaign execution.

Key Responsibilities:

- Create, maintain, and disseminate detailed solution documentation and campaign plans
- Provide subject matter expertise and consultation to engineering and development teams throughout platform implementations and campaign builds
- Oversee quality assurance and testing for marketing technology configurations and campaign deployments
- Manage change controls and coordinate with stakeholders to drive projects to successful completion
- Serve as the day-to-day point of contact for internal and client teams, triaging requests and sharing your deep knowledge of platform capabilities and limitations

Qualifications:

- Bachelor's degree in marketing, advertising, business, or a related field, or equivalent work experience
- 3-5 years of experience in a marketing-focused role, working with campaign management solutions
- Proven track record of working with cross-channel marketing campaigns, including email, SMS, and push notifications
- Solid understanding of campaign execution processes, audience segmentation, industry best practices, and compliance
- Excellent communication and interpersonal skills, with a high level of responsiveness to clients and internal teams
- Experience with quality assurance and testing in a campaign setting, including defining test plans and reviewing configurations
- Ability to effectively manage competing deadlines and priorities across multiple projects and team members
- Familiarity with marketing technology platforms, such as Adobe Campaign, Salesforce Marketing Cloud, or similar, is a plus

We are committed to building a diverse and inclusive team that reflects the communities we serve. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

If you're ready to take your marketing career to the next level, we encourage you to apply today. Let's create remarkable campaigns together!

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $50 - $56 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.