Sr. Manager, Product Omni Channel
Hanes Brands

Overview

HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products.

The Senior Manager, Product Omni-Channel, is responsible for leading the development and execution of an integrated omni-channel strategy that delivers a seamless customer experience across all retail, e-commerce, and digital platforms. This role involves close collaboration with product, marketing, and technology teams to drive the alignment of product launches, promotional strategies, and customer engagement initiatives across all touchpoints. The Senior Manager will analyze customer behaviors and market trends, ensuring that the company's products and messaging are consistent and optimized for maximum impact in all channels.

Responsibilities

• Omni-Channel Strategy: Develop and implement a comprehensive omni-channel product strategy to enhance the customer journey and ensure consistency across online and offline platforms (brick-and-mortar stores, e-commerce, mobile, and social channels).
• Cross-Functional Leadership: Lead collaboration between product development, merchandising, marketing, and IT to ensure a seamless integration of product launches and promotional activities across all channels.
• Customer Experience Optimization: Analyze customer behaviors and digital interactions to optimize user experience and drive engagement across various platforms.
• Product and Content Coordination: Ensure consistent product information, branding, and promotional messaging across all touchpoints, including website, mobile apps, social media, and physical stores.
• Performance Analysis: Monitor key performance metrics across all channels and generate actionable insights to drive product performance and improve the overall customer experience.
• Omni-Channel Campaigns: Oversee the creation and execution of omni-channel marketing campaigns, collaborating with creative teams to develop compelling content and product stories.
• Technology Integration: Work with IT and e-commerce teams to implement new technologies that enhance omni-channel experiences, such as inventory integration, buy online/pick up in-store (BOPIS), and customer personalization features.
• Trend Analysis & Innovation: Stay up to date with retail and e-commerce trends, identifying new opportunities to leverage digital tools, platforms, and customer data for enhanced omni-channel engagement.
• Team Leadership: Lead and mentor a team of product and marketing managers to ensure effective execution of omni-channel strategies and achieve department goals.
• Project Management: Lead omni-channel product projects, ensuring they meet timelines and budgets. Coordinate with IT, marketing, and operations to implement solutions and monitor progress.
• Growth and Business Acumen: Drive product growth in omni-channel settings by understanding business strategies, consumer needs, and competition. Analyze performance metrics to optimize growth.
• Stakeholder Management: Communicate product vision and ensure alignment among stakeholders. Ensure alignment and buy-in from all relevant parties.

Minimum Education/ Experience

Bachelor's degree in Business, Marketing, or a related field.

10 years of experience in omni-channel management, digital marketing, or a related role within the apparel industry.

Preferred Education/ Experience

Master's degree in Business Administration (MBA) or a related field.

Preferred Certifications

Certification in Digital Marketing or Omni-Channel Retailing.

Specific Skills or Experience Required

• Strong background in omni-channel retail, e-commerce, and digital marketing strategies.
• Experience with customer data platforms (CDPs), customer relationship management (CRM) tools, and analytics software.
• Proficiency in project management and the ability to oversee multiple initiatives simultaneously.
• Expertise in performance analysis and developing actionable insights from data.
• Strong knowledge of UX/UI principles to ensure a seamless customer experience across channels.

Job Specific Competencies

• Strategic Vision: Ability to think long-term and align omni-channel strategies with overall business goals.
• Customer-Centric Mindset: Deep understanding of customer behaviors and how to tailor strategies to enhance customer experiences.
• Innovation: Proactively identifies opportunities for innovation within the omni-channel space, including digital tools and new technologies.
• Analytical Thinking: Comfortable analyzing large sets of data and using insights to inform decision-making.
• Leadership: Capable of leading and motivating teams, fostering a culture of creativity and execution.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.

Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.

Nearest Major Market: Winston-Salem
Job Segment: CRM, Fashion Merchandising, Channel Marketing, Marketing Manager, User Experience, Technology, Fashion, Marketing

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